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We find ourselves in a paradoxical situation: As AI takes on a more central role in generating insights, the human element becomes increasingly critical.
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Vice President, Insights & Foresight
Vice President of Data, Insights & Performance Marketing
Chief Data Analytics and AI Officer
VP, Head of Global Consumer Insights & Analytics
Global Sr. Director, Insights & Analytics
Vice President, Portfolio Strategy & Insights
Author, "More Than Just Interesting: How to Build an Insights Function for Impact"
VP, Consumer Research & Insights
Khary’s Path
Sometimes I joke that there are no emergencies in market research, but we represent the voice of the people who deal with life and death situations. We represent doctors, we represent firemen, policemen ... So I like to think we play a small part in making society better by giving them an outlet to share their voice of different decisions and different considerations.
Education & Marketing
Father was a doctor; mother a cosmetologist but I was always attracted to business because of my entrepreneurial grandfather and marketing seemed like a good path
Street Team Promotions Lead
Started as a street team promotions member and eventually became a team lead IMPACT: Learned that the power of marketing starts with understanding people and delivering your message where they are
3 years
Sr. Project Manager
1 year
Started as a phone recruiter across all projects IMPACT: Played a key role in helping clients across industries fulfill their research needs via recruitment & data collection
Corporate Finance & Marketing
1.5 years
Applied for MBA focused on Entertainment, Media and Technology but ended with Corporate Finance and Marketing IMPACT: Showed clients how to smartly leverage online learning with niche audiences to answer their burning questions
4 years
Promoted several times to lead client relationships and run phone room operations IMPACT: Met client needs by delivering projects on time and within budget while simultaneously training and developing my employees
2 years
Applied for MBA focused on Entertainment, Media and Technology but ended with Corporate Finance and Marketing IMPACT: Finance is the language of business, so being well- versed in it allows researchers to be better business partners
Phone Recruiter
Why ‘stay in your lane’ was the worst career advice for Khary Campbell.
Managed quantitative online research process from beginning to end including design, programming, execution and data delivery process for pharma and biotech clients. IMPACT: Showed clients how to smartly leverage online learning with niche audiences to answer their burning question
Co-founder
Co-founded and led business operations for multimedia start-up company IMPACT: We filled a niche in the urban lifestyle segment for both content and market research purposes
Why ‘stay in your lane’ was the worst career advice for Khary Campbell
Khary Y. Campbell
Head of Insights
9.5 years
Promoted several times, including expat role in Switzerland IMPACT: Developed new methods, frameworks and experiences that produced consumer-loved products and billions in revenue
FMP, Asst. Vice President, Research & Innovation NA
Led North American Consumer Science practice within the Research & Innovation Hub IMPACT: Introduced agile and inclusive learning. Led the product testing on all products launched or innovated in North America
Lead the Consumer Research function for Comcast IMPACT: Building the centralized research function to put the consumer at the heart of decision-making
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SVP, Global Head of Insights & Analytics
Nick’s Path
So what is it that you can uniquely bring that other people can’t bring? And leaning into that strength as rather than trying to fill gaps all of the time. ... that was the best piece of career advice I ever got.
Modern History & French
Have always been interested in why things happened, what drives human behavior and the power of communication
Account Manager, Planner
Started at large advertising and PR agency, learning ropes of account management and planning IMPACT: Developed positioning and communications strategy for finance, consumer tech, apparel firms, and nonprofits
Senior Director Global Insights & Analytics
Switched to corporate role, leading insights and analytics team for PepsiCo’s global beverages portfolio IMPACT: Led global repositioning of Pepsi, Aquafina and 7Up, as well as long-term innovation strategy; overhauled PepsiCo’s approach to brand equity
Senior Consultant, Director
Moved to U.Ss team, leading Insights and Analytics team of ~65 for North American Beverages business IMPACT: Developed new approach to category forecasting and innovation foresights; built end-to-end strategic planning process
Switched to corporate role, leading Insights & Analytics team for PepsiCo’s global beverages portfolio IMPACT: Led global repositioning of Pepsi, Aquafina and 7Up, as well as long-term innovation strategy; overhauled PepsiCo’s approach to brand equity
6 years
Joined brand and innovation strategy consultancy, eventually running U.S. office and leading a team of 25+ IMPACT: Extensive experience in brand positioning, innovation strategy and insights; innovation training across CPG, consumer healthcare and pharma
2+ years
Joined as head of Insights & Analytics to drive transformation of function; direct team of 40+ and indirect team of 350+ IMPACT: Developed new vision and roadmap to futureproof Insights & Analytics team, including critical capabilities, skills and competencies
Project Director
VP, North America Insights & Analytics
What Mondelez’s Nick Graham says is the source of competitive advantage for any organization
Joined brand and innovation strategy consultancy, responsible for managing consulting projects IMPACT: Repositioned several global brands; developed long-term innovation opportunities for CPG clients
Moved to US team, leading Insights and Analytics team of ~65 for North American Beverages business IMPACT: Developed new approach to category forecasting and innovation foresights; built end-to-end strategic planning process
Joined as head of Insights & Analytics, to drive transformation of function; direct team of 40+ & indirect team of 350+ IMPACT: Developed new vision & roadmap to futureproof Insights & Analytics team, including critical capabilities, skills & competencies
Nick Graham
So what is it that you can uniquely bring that other people can’t bring? And leaning into that strength as rather than trying to fill gaps all of the time. And so to me, that was the best…That was the best piece of career advice I ever got.
Lorem ipsum some sort of subheading goes here and here and here and here and here and here and here.
Joined brand and innovation strategy consultancy, eventually running US office and leading a team of 25+ IMPACT: Extensive experience in brand positioning, innovation strategy and insights; innovation training across CPG, consumer healthcare and pharma
Global VP, Foresight & Predictive Analytics
How Kalindi Mehta learned to make a business impact through her differences
I was very worried about being too different from everyone, coming from India, having a different way of working, talking, thinking. … And since then, I’ve made my difference my strength, and that’s help me at every stage of my career to be my authentic self, to bring in my difference and to make an impact through my difference.
Head of Analytics & Insights, Asia Pac
Director, USA Oral Care Insights, New York
Assoc. Director, Global Insights & Analytics, New York
Manager Innovation Insights, Asia Pac
Asst. Manager, Analytics & Insights, Philippines
Assoc. Manager, Analytics & Insights, India
Research Executive, Mumbai
MBA / MCC
Statistics & Mathematics
Leverage global insights, foresight, data science and Generative AI to identify short- and long-term growth strategies IMPACT: Elevated capabilities and strategies to be more digital, AI- and data-driven and human- and cultural-focused to be competitive, and anticipate and create the future
Led the 25+ Asia Pacific team, elevating the voice of the consumer and data-driven decision-making in fast-changing Asia IMPACT: Created a more unified organization that plays a thought-leadership role in regional campaigns; revenue growth management
Integrated 7+ team into the North America commercial oral care business to be the voice of the consumer in short- and long-term business planning IMPACT: Led brand strategies from retailer planning to disruptive innovation to advanced portfolio and pricing analytics
Lead global insights for devices category, driving end-to-end insights, including breakthrough new product development, managing global campaigns, pricing, promotion, retail and portfolio strategies IMPACT: Transformed strategy from a U.S.-first to a consumer-first global and local integrated plan
Managed insights for the Asia Pacific innovation team IMPACT: Consumer-first new product innovation, campaigns and go-to-market approaches in India and Asia Pacific regions
Started with short-term assignment to Manager, Analytics, Insights and media for Philippines IMPACT: Defined distribution and retailer opportunities, pricing strategies and media plans to drive penetration
Managed Custom Insights (quantitative and business analytics) in India IMPACT: Led ongoing integration of various insights and analytics to identify pricing, promotions, and consumption and penetration opportunities
Starting my career in the most established market research firm helped me become an expert in the basics of panels, fieldworks, data analysis and statistics IMPACT: Built ongoing, large-scale tracking projects from the ground up for client Colgate-Palmolive
Building on the foundation of math and my love for marketing, I decided to pursue a business degree with a focus on International Marketing
Pursued my passion for mathematics
Head of Analytics & Insights, North America
3.5 years
Led the transformation of the 30+ North America team to be more digital, agile, predictive and “human-first” in the largest region for the company IMPACT: Transformed team to be best-in-class to help drive business in the fast-moving, digital-first world
Marketing Research Executive, Mumbai
Led the transformation of the 30+ North America team to be more digital, agile, predictive and “human first” in the largest region for the company IMPACT: Transformed team to be best-in-class to help drive business in the fast-moving, digital-first world
Started with short-term assignment to manager, analytics, insights and media for Philippines IMPACT: Defined distribution and retailer opportunities, pricing strategies and media plans to drive penetration
Kalindi Mehta
Senior Director, Head of North America Insights
Cherie’s Path
I think of the insights industry as having a responsibility ... to give a voice to people who may not be often heard … it could be gender representation, race, education, mental or physical disability. … We not only have an opportunity to give a voice to these people but also to identify new and emerging growth opportunities for the business.
Public Relations & Marketing
I completed two Public Relations internships and realized it wasn’t the right fit. The moment I started my first Market Research internship, I felt a spark with the beauty of the art and science!
Market Research / Research Executive
Campaign communications research for CPG and hospitality clients IMPACT: Breakthrough, impactful ad campaigns
Manager of Market Analysis
Oral Care Insights (North America & Global)
Rotational program through Shopper Marketing/Sales, Brand Marketing and Global Marketing IMPACT: On-the-ground commercial impact and global brand building
Pricing strategy development via cultural and real estate trends and demographic forecasting IMPACT: Improved occupancy and profit to offer cultural and enriching aging experiences
7 years
Strategy, innovation, communication and predictive analytics for multiple brand portfolios among consumers and dental professionals IMPACT: Global brand strategy, incremental growth opportunities and human-centric communications
Research Executive
Research Analyst
Global Marketing Development Program
Why market research sparked where marketing and PR didn’t for Cherie Leonard
Retail / Research Analyst
Retail business-to-business and business-to-consumer research in franchisee business model IMPACT: Elevated communications platforms, portfolio mix and retailer satisfaction
Rotational Program through Shopper Marketing/Sales, Brand Marketing and Global Marketing IMPACT: On-the-ground commercial impact and global brand building
MBA
MBA with focus on the Marketing Leadership Institute. Specialization in the A.C. Nielsen Center for Marketing Analytics and Insights
Cherie Leonard
Foresight & Sustainability
Catalyst for change, creating Foresight & Sustainability thought leadership and innovation IMPACT: Future-focused and culturally relevant white spaces for growth; advocate for sustainability across the enterprise
Direct-to-Consumer
.5 years
Short-term assignment in performance marketing for improved sales conversion and brand experience IMPACT: Expanded digital capabilities with link to people-centric needs and omnichannel innovation strategy
Head of North America Insights
Change management, people development and sustained business impact IMPACT: Accelerating people-centric mindset to elevate the impact of Insights
I think of the insights industry as having a responsibility to give a voice to people who may not be often heard…it could be gender representation, race, education, mental or physical disability… we not only have an opportunity to give a voice to these people but also to identify new and emerging growth opportunities for the business.
VP, Advanced Analytics
How immersing himself in his company’s business made Ed Dobbles a better researcher
“So my CMO sat me down and said, ‘If you want to make it to VP, if you want to be successful, stop being a jerk. Stop making it all about you. Stop being so driven, because if you make other people successful, if you make other people want to work with you and work for you, you’ll be way more successful than if you individually look like a star.’”
Ed Dobbles, DBA
Board Member
Doctor of Business Administration
VP, Research & Analytics
Director, Research & Analytics
4 years to present
VP, Analytics & Pricing
8 years
Sr. Manager, Marketing Research
Manager, Marketing Research
Marketing Research
Advertising
Giving back is important but also reinforces core business and strategy skills
Completed doctorate degree with emphasis on understanding drivers of analytics tool adoption
First VP job leading Research & Analytics. Led newly merged 40-person organization and built global analytics function in India IMPACT: Made shift from doer to leader, building and teaching team how to deliver results
Joined as Recruit No. 4 of what became a 60-plus-person team person team; rotated between Marketing & Analytics IMPACT: Applied history and began teaching storytelling method for communicating analytics simply and impactfully
Hired into new role, merging the gap between very advanced artificial intelligence/machine learning tools and the sales organization IMPACT: Reinforced importance of storytelling, business immersion and team building
First time working in a combined franchised/company organization. Trained as a tax pro to understand the business and design analytics that matter IMPACT: Transformed Research & Analytics function
Led department for The Mark Travel Corp., the largest package travel company in the U.S. IMPACT: Elevated business connection and impact
I went to the marine industry, starting as an analyst and ultimately led the function IMPACT: I learned to talk insights to non-traditional clients
To do research, I needed a different skill set, so I went to grad school almost immediately after undergrad
Upon graduating with a bachelor's degree in Advertising, I realized I wanted to do research
Volunteer
Volunteer EMT role reinforces importance of communication and rapid decision-making
Market Research
Joined as Recruit No. 4 of what became a 60-plus-person team; rotated between Marketing & Analytics IMPACT: Applied history and began teaching storytelling method for communicating analytics simply and impactfully
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